Updated September 2026: Zapier's Free plan includes unlimited Zaps, but it is limited to 100 tasks per month and two-step workflows. That makes it useful for light, simple automation. There is also an important exception for advertisers: Facebook Lead Ads is a Premium app, so a Zap using it will not keep running on the Free plan after Zapier's 14-day Pro trial ends.
Zapier Free plan limits at a glance
| Feature | Zapier Free plan |
|---|---|
| Price | $0 per month |
| Tasks | 100 per month |
| Number of Zaps | Unlimited |
| Workflow length | Two steps: one trigger and one action |
| Polling interval | 15 minutes for polling triggers |
| Zapier Tables and Forms | Included |
| Premium apps | Paid plan required |
| Facebook Lead Ads | Available during the 14-day Pro trial; paid Zapier plan required afterward |
The biggest change from older descriptions of the Free plan is the number of Zaps. Zapier removed the old five-Zap limit. You can now create as many Zaps as you need, but all successful action steps still draw from the same allowance of 100 tasks each month.
What does the Zapier Free plan include?
Zapier connects more than 9,000 apps and lets you automate work between them. On the Free plan, each Zap can contain a trigger and one action. For example:
- When a new row is added to a spreadsheet, create a task.
- When a form is submitted, add a subscriber to an email list.
- When a calendar event starts, send a channel notification.
These small workflows can remove repetitive work without a monthly subscription. The Free plan also includes unlimited Zap workflows, Zapier Tables, Zapier Forms, and limited use of Zapier Copilot.
The limitation is depth. A two-step Zap has one trigger and one action. If a workflow needs several actions, branching logic, webhooks, or a Premium app, you will need a paid Zapier plan.
How do Zapier's 100 monthly tasks work?
A task is counted when an action step completes successfully. The trigger that starts the Zap does not count as a task, and neither do filter steps or certain Zapier built-in tools.
For a simple two-step Zap, 100 tasks usually means up to 100 successful actions during the billing month. If one Zap adds 60 contacts to a mailing list and another creates 40 tasks, you have used the full monthly allowance.
Creating more Zaps does not create more tasks. Ten active Zaps still share the same 100-task allowance, so the new unlimited-Zap policy gives you flexibility rather than extra usage.
What happens when you reach 100 tasks?
Zapier says runs are held when an account reaches its task limit. They are paused rather than discarded, and Zapier sends notifications as you approach and reach the limit. Held runs can be replayed from Zap History when tasks become available again.
Pay-per-task billing is available on paid plans, not the Free plan. A Free user who reaches the allowance must generally wait for the next task period or upgrade.
Does Zapier Free run instantly?
It depends on the trigger. Zapier lists a 15-minute polling interval for the Free plan. A polling Zap checks for new information on that schedule, so an action may not begin immediately. Apps with instant triggers can send an event to Zapier as it happens.
If response speed matters, check whether the exact trigger you plan to use is instant or polling. This is especially important for new sales leads, where a delayed follow-up can reduce the chance of making contact.
Is Facebook Lead Ads included in Zapier Free?
No. Facebook Lead Ads is a Premium Zapier app. New Zapier accounts automatically receive a 14-day Pro trial, and that trial includes Premium apps such as Facebook Lead Ads. When the trial ends, the account moves to the Free plan and Zapier requires an upgrade to continue using premium features.
This can be confusing because the Facebook lead workflow may work normally during setup and then stop after two weeks. The problem is not the number of Zaps. The integration itself requires a paid Zapier plan.
If your main goal is to move Facebook or Instagram instant-form leads into Google Sheets and manage them in one place, compare LeadSavvy Pro with Zapier for Facebook lead syncing. LeadSavvy Pro is built specifically for this job rather than being a general automation platform.
Zapier Free, Zapier Professional, or LeadSavvy Pro?
| Option | Best suited to | Facebook Lead Ads | Key consideration |
|---|---|---|---|
| Zapier Free | Light, simple automation across non-premium apps | Not available after the Pro trial | 100 tasks per month and two-step Zaps |
| Zapier Professional | Broader automation across many apps | Included as a Premium app | Multi-step workflows and Premium apps; pricing starts at Zapier's published Professional rate |
| LeadSavvy Pro Starter | Businesses that want Facebook leads in Google Sheets and a simple sales pipeline | Direct Facebook lead sync | $9 per month with two active lead sources and unlimited contacts/leads |
Zapier is the stronger fit when you need a general automation platform connecting many unrelated apps. LeadSavvy Pro is the more focused choice when Facebook lead capture is the job you need to solve.
LeadSavvy Pro's current Starter plan includes instant Facebook lead sync, Google Sheets export, unlimited contacts and leads, two active lead sources, and a basic visual pipeline. Higher plans add more lead sources, recovery options, pipeline controls, Facebook Conversions API features, and agency tools. You can compare LeadSavvy Pro plans or start a seven-day trial without a credit card.
Who is Zapier Free best for?
The Free plan is a good fit if:
- You are testing automation for the first time.
- Your workflows need only one trigger and one action.
- Your apps are available without a Premium plan.
- You expect fewer than 100 successful actions a month.
- A 15-minute polling interval is acceptable when your trigger is not instant.
A paid or specialist option is more appropriate if:
- You need Facebook Lead Ads or another Premium app.
- You need several actions from one trigger.
- Your automations regularly exceed 100 tasks a month.
- You need webhooks, advanced workflow logic, or faster polling.
- You want lead capture and pipeline management in one focused product.
How to get more value from the Free plan
Use it for low-volume, high-value actions
One hundred tasks disappears quickly when a Zap handles every routine event. Reserve the allowance for actions that save meaningful time or reduce missed work.
Check whether an app is Premium before building
A workflow can appear viable during the 14-day Pro trial even though it will not run on the Free plan later. Check the app's Zapier listing and your plan requirements before relying on it.
Watch task usage, not the number of Zaps
Deleting Zaps will not increase your monthly allowance. Review which successful actions consume tasks and turn off automations that no longer provide value.
Use a specialist tool for a specialist workflow
A broad automation platform is valuable when your work crosses many apps. A focused product can be simpler and more economical when one workflow dominates. For Facebook leads, LeadSavvy Pro combines direct capture, Google Sheets export, notifications, and pipeline tools without requiring you to assemble those pieces as separate Zap actions.
Frequently asked questions
How many Zaps can I have for free?
Zapier's current Free plan allows unlimited Zaps. Older references to a five-Zap limit are out of date.
How many tasks are free on Zapier?
The Free plan includes 100 tasks per month. A successful action step normally counts as one task, while triggers, filters, and certain built-in Zapier tools do not.
Can I use multi-step Zaps for free?
No. The Free plan supports two-step Zaps: one trigger followed by one action. Multi-step workflows are a paid feature.
Can I use Facebook Lead Ads on Zapier Free?
No. Facebook Lead Ads is a Premium app. It is available during the automatic 14-day Pro trial for a new account, but continuing to use it afterward requires a paid Zapier plan.
Why did my Facebook Lead Ads Zap stop after 14 days?
The most likely reason is that the new-account Pro trial ended and the account moved to the Free plan. Zapier requires an upgrade to continue using Premium apps such as Facebook Lead Ads.
Is LeadSavvy Pro a complete Zapier replacement?
LeadSavvy Pro is a focused alternative for Facebook and Instagram lead workflows, especially syncing leads to Google Sheets and managing them through a pipeline. Zapier covers a much wider range of general app-to-app automation. The better option depends on whether you need one specialised lead workflow or a broad automation platform.
Is the Zapier Free plan worth using?
Yes, for simple and low-volume automation. Unlimited Zaps make the Free plan more flexible than it once was, but the 100-task allowance, two-step workflow limit, and lack of Premium apps define what it can reliably handle.
For Facebook Lead Ads, the decision is clearer: Zapier Free does not provide an ongoing connection after the Pro trial. If Facebook lead capture is your priority, review LeadSavvy Pro's lead-sync and pipeline features, see current pricing, or start your free trial.
Plan details and prices can change. This article was checked against Zapier's official pricing and Help Center documentation and LeadSavvy Pro's current pricing page on 21 September 2026.